Bookwiz Academy is Now The Bookkeeper's Academy

Martine Hoosen is proud to announce that the bookkeeping mentoring platform she founded in 2021, Bookwiz Academy, is now officially The Bookkeeper's Academy.

The name and brand change marks an important milestone for the business, which Martine launched to help fellow bookkeepers build successful, scalable and profitable businesses.

The announcement comes off the back of Martine's recent industry recognition at the inaugural ICB LUCA awards, where she took home awards across two categories - Large Professional Bookkeeping Practice of the Year and Service to Bookkeeping/Bookkeeping Advocate.

Martine shared the below with her members about the change.

"Since launching Bookwiz Academy in 2021, I have proudly watched so many of you transform your businesses (and lives). I absolutely love seeing your confidence, clarity and commitment grow as members and business owners. And being trusted to be part of that transformation is truly humbling. So, firstly - thank you!

Today I announce an exciting evolution in our own journey, as we evolve from Bookwiz Academy to a new name and brand - The Bookkeeper's Academy. It may not seem like a significant change, though it marks an important milestone.

As you know, I also run a Bookkeeping practice, Bookwiz Bookkeeping Pty Ltd, and to date the two entities have been intrinsically linked through their name, colours and logo.

The time has come to give the Academy its own identity - one that is 100% focused on supporting you, our valued members, as you build, grow and scale your own bookkeeping business.

Don't panic - we're not reinventing the wheel. Our logo, name and colours have a fresh new look, though our mission remains the same - providing a dedicated platform to help you learn, grow and thrive in business.

In terms of accessing and navigating the platform, nothing has changed - Members can still access accounts using the same log in details, and we continue to provide the resources, support, features and member experiences that you know and love.  

Changes you will notice...

• Our name has officially changed from Bookwiz Academy to The Bookkeeper's Academy. This will be reflected on the website, social media, within the Academy and associated resources, and on invoices, terms and conditions, and official communications.
• Our logo and brand colours will get a glow up.
• Some tools within the Academy (and our free resources) will be updated to reflect the new name and look, and in line with our commitment to providing relevant and valuable resources and support.

I'm more than happy to field any questions you may have about the brand evolution process. I know a lot of business owners consider whether updating or changing their brand will be beneficial to business, and as always - I'm happy to share my thoughts and experience along the way.

I also want to take this moment to again express my sincere thanks for joining me, and trusting me in the process of building your business. I look forward to continuing this journey with you."