I understand the challenges of building a bookkeeping business.
When I started my bookkeeping business, success meant survival.
I started my little solo operation as a newly single mum of two beautiful boys, it was about keeping a roof over our heads and food on the table. I wasn't on a mission to create an empire. My goal was to achieve financial stability and independence, and to be there for my kids.
Reality hit...
I had been exposed to the ins and outs of running a family business before, and knew what it took. However, I underestimated how little support and guidance was available, and how isolated I would feel. This was before industry associations, events and networking groups - a code of conduct or BAS agents didn't even exist and bookkeeping wasn't even considered a profession. And I really felt that I was in it alone, making everything up as I went.
I made a commitment...
As I grew my business into the thriving practice it is today, I made it my mission to help others enter the industry and forge their own path. Using the framework of strategies, processes and procedures that I had created for my own firm, I expanded into a national franchise in 2010. Seeing my franchisees gain confidence and achieve success was so rewarding that I knew I had to take it further. I wanted to share this framework with even more bookkeepers.
In 2021, I launched The Bookkeeper's Academy (formerly Bookwiz Academy) to do just that—on a much larger scale.
24 years on...
I'm really proud of everything we've achieved as a bookkeeping practice over the past 2+ decades - the milestones reached, challenges overcome, accolades received, the team we've built, and the outcomes we've delivered for our clients.
I'm even prouder, and so grateful, to be in a position to help others achieve their own goals, and build their own bookkeeping business, through The Bookkeeper's Academy. Here, I get to provide others with what I felt was really lacking when I started out - support.
What you'll find in the Academy...
In The Bookkeeper's Academy, I share all the practical tools, strategies, processes, procedures, and resources that I use in my own business. But just as important, I provide the support, guidance, and community that make this journey not only achievable but enjoyable.
Whether you’re starting out or scaling an established business, my mission is to help you achieve your goals and build a business you’re proud of—just like I did.
I believe that everyone deserves the opportunity to succeed
(whatever success looks like for you)
And I've spent over a decade helping 100s of bookkeepers just like you build profitable, scalable businesses that support their life goals (rather than rule them).
Kristi Adams
"I started with Martine as a qualified but relatively inexperienced bookkeeper. Over the last 12 years she has helped me to transition to an experienced bookkeeper, to a BAS agent and then to a business owner.
The wealth of experience and support that she willingly shares has been invaluable, giving me the confidence to move forward with my own business, and becoming the success that it is today."
Angela Yates
"Working with Martine has helped me achieve my dream of becoming a business owner. Over the past 8 years I have gained a wealth of knowledge and experience due to Martine’s expertise and guidance.
Without the support and leadership of Martine I would not be in the position I am in today running my own professional bookkeeping practice instead of working for the professionals!”
Jessica Browne
"I've learnt a lot and now have all the templates, tricks and tools to expand my business.
I am very confident to move forward and pass some of the blocks I had in business, that I just really wanted to get past though had been hanging on to for quite a few years."
I've lived and breathed bookkeeping for the past 3 decades
I've done it all - run a solo operation, national franchise, and thriving practice, educated and mentored business owners, trained teams, joined expert panels at industry events, and advocated for the profession.
I have my finger on the pulse of the industry and it's continued evolution - from the latest technology and systems, to compliance and legislative changes, and industry best-practice processes. It's a dynamic place to be, though you can trust that I'm across it.
Join Me >I believe in practicing what I preach
The strategies and resources that I share in the Academy are the same as I use in my own multi-award winning bookkeeping business. They're tried, tested, trusted, and internationally recognised.
Are you ready to go after your dream?
We all know that a dream is an inspiring and beautiful thing. Though going after it can be confusing, overwhelming, and uncomfortable.
I know, first-hand, that the dream of building your own bookkeeping business can push you well and truly out of your comfort zone - repeatedly. And you can be left feeling completely out of control and alone.
I also know that, for me, the turning point came when I started to lean into the discomfort, and focus on harnessing the knowledge, skills, and support I needed to regain control and pursue my dream confidence.
Join Me >
I've broken it all down for you...
There are a lot of things to get your head around when running your own bookkeeping business - pricing strategies, service offerings, client acquisition and retention, team management and development, practice management, processes and procedures, compliance, business planning, marketing, systems and technology, risk management, and growth and contingency planning to name a few.
Whether you're starting from scratch, want to review and reset your business, or focus on a few key elements, the Academy breaks everything down into easy-to-follow Learning Modules and feature topics so you can learn and take action with clarity and confidence.
Academy Membership
Access all areas. Gain direct access to The Bookkeeper's Academy comprehensive membership program, including 10 industry relevant Learning Modules, 100s of practical Resources, Live Q&As, Martine's extensive insights and experience, support and more.
Group Coaching
Join a hand selected group of like minded bookkeeping business owners facing similar challenges and opportunities with their businesses. A customised mentoring program designed and facilitated by Martine Hoosen, by invitation or application only.
Short Courses
Hone in on specific areas within your business with our selection of short courses. Transform your pricing strategy, build operational efficiency, grow a strong team, or win dream clients. Complete one or build out a short course bundle that meets your specific needs. Doors open soon.
Fun facts
01.
I've been a bookkeeper for 30 years and running my own bookkeeping business for 24 (I'm showing my age!).
02.
I have 4 amazing kids, a husband who has my back, and a cavoodle called Teddy (you may catch a glimpse of him in my webinars and Live Q&As).
03.
I'm terrified of public speaking (feel the fear and do it anyway, right?!).
04.
I take a good 3 days to unwind when on holiday.
05.
I genuinely love what I do.
Register for our next free webinar
I run regular webinars where I share strategies, processes, and procedures to help you build your ultimate bookkeeping business!
Register for the next session
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